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Digital media has become a crossroads for content

Traditional Websites, Microsites, Blogging, Micro-blogging, Interactive content, Streaming video, Viral video, are all being used by companies and individuals as promotional tools, or in some cases as an information resource to be quickly deployed.

The challenge we face is how to coordinate all these channels, provide them with meaningful editorial content, and monitor the level of interaction with the audience in all the critical markets.

To understand this context we have to acknowledge the new role that the consumer audience has defined for themselves, they want to be protagonists in this story and not just mere spectators.

Ethos Factory understood this profound shift in paradigm and is recognizing its logical evolution in this new media landscape.

Our Ethos: Handmade brand solutions.

In today’s marketplace "now" just isn't fast enough, "easy" is often too complicated and no one has any time to listen.

We think success is measured by the ability to relate to your customer on a "one-to-one" basis, creating an engaging brand identity and by being relevant to each individual while appealing to all your audience at the same time.

Notes From the Editor

Spring has sprung and our storefront is in full bloom, we advise you to add some color to your brand and see it flourish. We hope our look will inspire our clients to try someting new with their communications, we understand that it takes some courage as well and we are happy to support them.

Happy spring to all our clients and to all those who take the time to visit our site, our theme is "Flowers" and our stylish duo is looking dapper in "Sapeurs" style suits—well at least one is. "Color Your Brand" is our cheerful message, but choose carfeully is our terse warning. We hope this theme will do its part in helping our clients find a new accent, for their entire brand or just for a product.

The Blog is finally in the works, we decided it was time to share more than our project portfolio.



428 South Spalding Drive, #B
Beverly Hills, California 90212
T. 310.801.5672

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