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Branding is all about continuity

In today's marketplace the importance of branding can be summed up in one term: Continuity. It is readily accepted by companies and consumers alike as a desirable trait, is some cases with a cult-like fascination, however it's become increasingly difficult to achieve.

Successful branding strategies are able to maintain their focus and personality across a wide variety of mediums and in very different executions. From packaging to viral and social campaigns the message has to be consistent to resonate with the user, otherwise much of the effort is lost in the sea of content competing for attention.

Ethos Factory can help you plan your brand strategy and development across all the communications platforms, harmonizing all the elements and resulting in a manageable, intuitive, and logical path for each program to follow.

Our Ethos: Handmade brand solutions.

In today’s marketplace "now" just isn't fast enough, "easy" is often too complicated and no one has any time to listen.

We think success is measured by the ability to relate to your customer on a "one-to-one" basis, creating an engaging brand identity and by being relevant to each individual while appealing to all your audience at the same time.

Notes From the Editor

Spring has sprung and our storefront is in full bloom, we advise you to add some color to your brand and see it flourish. We hope our look will inspire our clients to try someting new with their communications, we understand that it takes some courage as well and we are happy to support them.

Happy spring to all our clients and to all those who take the time to visit our site, our theme is "Flowers" and our stylish duo is looking dapper in "Sapeurs" style suits—well at least one is. "Color Your Brand" is our cheerful message, but choose carfeully is our terse warning. We hope this theme will do its part in helping our clients find a new accent, for their entire brand or just for a product.

The Blog is finally in the works, we decided it was time to share more than our project portfolio.



428 South Spalding Drive, #B
Beverly Hills, California 90212
T. 310.801.5672

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